Food Lion Eyes More Promotions

SALISBURY, N.C. A comprehensive effort at reducing everyday prices has not been enough to drive significant sales gains at Food Lion, executives said, indicating that more promotions are needed to reach consumers in the competitive Southeast. It's a noisy marketplace, and we need to be heard, said Ron Hodge, chief executive officer of operations at Food Lion parent Delhaize America, part of Brussels-based

SALISBURY, N.C. — A comprehensive effort at reducing everyday prices has not been enough to drive significant sales gains at Food Lion, executives said, indicating that more promotions are needed to reach consumers in the competitive Southeast.

“It's a noisy marketplace, and we need to be heard,” said Ron Hodge, chief executive officer of operations at Food Lion parent Delhaize America, part of Brussels-based Delhaize Group. “We really believe that an increase in promotional sp

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TAGS: Marketing