Food Lion Pricing Bounces Bottom Dollar

Food Lion Pricing Bounces Bottom Dollar

“I think the converted stores can be credible [as Food Lions] as long as they remarket the stores and develop a consumer communication plan.” — Burt P. Flickinger III, managing director of Strategic Resource Group

SALISBURY, N.C. — Delhaize America last week welcomed the arrival of its newest Bottom Dollar Food store in Philadelphia while at the same time, the discount banner was vanishing from the South.

The changes speak to Delhaize’s new trust in a revamped Food Lion brand to appeal to bargain shoppers in existing markets, while the company courts such customers in new territories using the Bottom

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