Food Is Main Lure at Costco, Study Says

Food is the key reason the majority of warehouse-club shoppers in the New York, New Jersey and Connecticut areas choose Costco, according to Katrin Yaghoubi Sosnick, president of Rondeel Research Group.

NEW YORK — Food is the key reason the majority of warehouse-club shoppers in the New York, New Jersey and Connecticut areas choose Costco, according to Katrin Yaghoubi Sosnick, president of Rondeel Research Group here. Speaking in a conference call sponsored by Citigroup North America here, Sosnick said between 76% and 99% of respondents’ purchases were for food, with customers spending a average of $100 to $300 per visit and averaging one to five visits per month. Among the changes responden

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