Forecasters Project Value-Driven Holiday Season

WASHINGTON Consumers will be looking for bargains this holiday season, and retailers are expected to accommodate them with a strong value message, according to forecasts released last week. The National Retail Federation projected that retailers would experience sales gains of about 2.3% during November and December, a slight improvement over the meager 0.4% gain they tallied in 2009. Though the retail

WASHINGTON — Consumers will be looking for bargains this holiday season, and retailers are expected to accommodate them with a strong value message, according to forecasts released last week.

The National Retail Federation projected that retailers would experience sales gains of about 2.3% during November and December, a slight improvement over the meager 0.4% gain they tallied in 2009.

“Though the retail industry is on stronger footing than last year, companies are clo

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TAGS: Marketing