CHICAGO — Shoppers will be out this weekend in bigger numbers than last year, according to multiple surveys forecasting sales trends for Black Friday, the unofficial launch of the holiday spending season.
Sixty percent of respondents to a survey by Deloitte, based here, said they plan to shop online or in stores this weekend — up from 51% who said they would do so last year. Among those who plan to shop over the Thanksgiving weekend, 63% said they would be shopping in stores on Black Friday, and 23% said they would be in stores on Thanksgiving Day — up from 17% a year ago.
In addition, 46% of holiday weekend shoppers plan to shop online on Black Friday; 44% plan to shop online on Cyber Monday; and 26% percent plan to shop online on Thanksgiving Day.
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Meanwhile, New York-based WSL/Strategic Retail reported that a third of consumers consider Black Friday the best single day for holiday sales, even though 78% say the crowds “have become too crazy” and 67% believe they can get better deals online or on Cyber Monday.
“Black Friday is an event, an annual ritual that, for many, marks the opening of the holiday season,” said Wendy Liebmann, CEO of WSL/Strategic Retail. “The excitement of getting to stores early, hunting down hot items and even picking up a few special gifts for themselves, all factor into the emotional draw of Black Friday — often outweighing the promise of getting the lowest price.”
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