Founders Retain Control in Fresh Market IPO

GREENSBORO, N.C. The long-anticipated initial public stock offering for The Fresh Market will be smaller than anticipated and will leave the current ownership in control of the company, according to documents filed with the Securities and Exchange Commission last week. Fresh Market said its founders and some executives would seek to sell about 13.2 million shares at an expected price range of about

GREENSBORO, N.C. — The long-anticipated initial public stock offering for The Fresh Market will be smaller than anticipated and will leave the current ownership in control of the company, according to documents filed with the Securities and Exchange Commission last week.

Fresh Market said its founders and some executives would seek to sell about 13.2 million shares at an expected price range of about $18 to $20 per share, or about $264 million. The company itself will not sell

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