Frequency of Food-Shopping Trips Declines

Consumers are shopping in supermarkets less often than ever and increasingly prefer the experience of warehouse clubs and natural/organic formats, according to research presented at the Food Marketing Institute Show here last week. The frequency of supermarket trips has fallen from 2.2 per week two years ago to 1.9 per week this year, according to FMI's annual report on consumer behavior and

CHICAGO — Consumers are shopping in supermarkets less often than ever and increasingly prefer the experience of warehouse clubs and natural/organic formats, according to research presented at the Food Marketing Institute Show here last week.

The frequency of supermarket trips has fallen from 2.2 per week two years ago to 1.9 per week this year, according to FMI's annual “Trends” report on consumer behavior and attitudes.

“As people have changed to shopping at different

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