'Fresh Checked'

Winn-Dixie Stores kicked off a new brand-positioning program last week at its stores in northern Florida and southern Georgia. The program, called Fresh Checked Every Day, will be launched in other Winn-Dixie markets as the chain pursues its market-by-market remodeling program. The company incorporated the slogan as part of the chain's logo, tying into the red checkmark icon

JACKSONVILLE, Fla. — Winn-Dixie Stores here kicked off a new brand-positioning program last week at its stores in northern Florida and southern Georgia.

The program, called “Fresh Checked Every Day,” will be launched in other Winn-Dixie markets as the chain pursues its market-by-market remodeling program. The company inco

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TAGS: Marketing