Fresh & Easy Changing Its Image

When Fresh & Easy Neighborhood Market began opening its U.S. stores, they were viewed as cold and uninviting by some observers. Given the short time Fresh & Easy has been in business, and the fact it does not do any image advertising, the in-store look is its biggest opportunity to make a positive impression, one industry analyst told SN. Before Fresh & Easy made changes last spring,

EL SEGUNDO, Calif. — When Fresh & Easy Neighborhood Market began opening its U.S. stores, they were viewed as cold and uninviting by some observers.

“Given the short time Fresh & Easy has been in business, and the fact it does not do any image advertising, the in-store look is its biggest opportunity to make a positive impression,” one industry analyst told SN. “Before Fresh & Easy made changes last spring, there was nothing that made it clear the stores had

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