Fresh & Easy Observations: Nice Stores, Little Traffic

Jim Hertel, managing partner at Willard Bishop Consulting, Barrington, Ill., offered a mixed overview of Tesco's Fresh & Easy banner. His company's research indicates customers are pleased with the Fresh & Easy experience, Hertel said. Shoppers we talked to at the stores were very enthusiastic and said they've been coming back more frequently and building their basket size over time, which are very

Jim Hertel, managing partner at Willard Bishop Consulting, Barrington, Ill., offered a mixed overview of Tesco's Fresh & Easy banner.

His company's research indicates customers are pleased with the Fresh & Easy experience, Hertel said. “Shoppers we talked to at the stores were very enthusiastic and said they've been coming back more frequently and building their basket size over time, which are very positive, hopeful signs.”

The stores are “spare but spacious,” Hertel

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