Fresh & Easy Observations: Surprising Selection

For Patti Edwards, a Seattle-based analyst with Wentworth, Hauser & Violich, San Francisco, visiting a Fresh & Easy Neighborhood Market store in Las Vegas was a positive experience. I liked the small, compact format, she told SN, and there are great sight lines. With low-profile shelving, you can see across the entire store, and that creates a positive, non-warehouse atmosphere. And the stores don't

For Patti Edwards, a Seattle-based analyst with Wentworth, Hauser & Violich, San Francisco, visiting a Fresh & Easy Neighborhood Market store in Las Vegas was a positive experience.

“I liked the small, compact format,” she told SN, “and there are great sight lines. With low-profile shelving, you can see across the entire store, and that creates a positive, non-warehouse atmosphere.

“And the stores don't carry just a basic offering of milk, bread and eggs — there are so

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