NEW YORK — In a presentation to investors at the Morgan Stanley Global Consumer & Retail Conference here this week, Jeff Noddle, chairman and chief executive officer, Supervalu, Minneapolis, said executives from Supervalu found Tesco’s new Fresh & Easy stores in Southern California “a little plainer than we anticipated,” although he said the pricing appeared competitive. He also said Supervalu had expected more prepared-foods offerings, and he still anticipates considerable innovation from the company in that area. He also questioned the self-checkout aspect of the stores, noting that most customers still feel uncomfortable using such devices.
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