Fresh & Easy ‘Plainer’ Than Expected: Noddle

In a presentation to investors at the Morgan Stanley Global Consumer & Retail Conference this week, Jeff Noddle, chairman and chief executive officer, Supervalu, Minneapolis, said executives from Supervalu found Tesco’s new Fresh & Easy stores in Southern California “a little plainer than we anticipated,” although he said the pricing appeared competitive.

NEW YORK — In a presentation to investors at the Morgan Stanley Global Consumer & Retail Conference here this week, Jeff Noddle, chairman and chief executive officer, Supervalu, Minneapolis, said executives from Supervalu found Tesco’s new Fresh & Easy stores in Southern California “a little plainer than we anticipated,” although he said the pricing appeared competitive. He also said Supervalu had expected more prepared-foods offerings, and he still anticipates considerable innovation

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