Fresh & Easy Plans Loyalty Test

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here said last week it plans to test a loyalty-card program later this year. The card similar to Tesco's Clubcard will be introduced at seven stores in the Bakersfield area in the fall and, if successful, will be expanded chainwide in March. Like Clubcard, it will use a digital points-based program in which customers earn one point for every dollar

EL SEGUNDO, Calif. — Fresh & Easy Neighborhood Market here said last week it plans to test a loyalty-card program later this year.

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TAGS: Marketing