Fresh & Easy Readies Northern Calif. Debut

Fresh & Easy Neighborhood Market is continuing to evolve, anticipating that profitability and more aggressive expansion are just two years away. One of the earliest advocates of smaller stores, the Tesco-owned chain plans to unveil a new, even smaller prototype this year that could enable it to move into more pricey urban locations. It is also poised to enter Northern California next month with a

Fresh & Easy Neighborhood Market is continuing to evolve, anticipating that profitability and more aggressive expansion are just two years away.

One of the earliest advocates of smaller stores, the Tesco-owned chain plans to unveil a new, even smaller prototype this year that could enable it to move into more pricey urban locations.

It is also poised to enter Northern California next month with a handful

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