Fresh & Easy Rolls Out Promotional Pricing

Tesco has introduced promotional pricing on a handful of products at its Fresh & Easy Neighborhood Market, in an effort to make its low-price message clearer to consumers. When we first started [opening U.S. stores last November], we didn't have any high-low promotions at all, because we were doing everyday low pricing, Tim Mason, chief executive officer of Tesco USA, told

EL SEGUNDO, Calif. — Tesco has introduced promotional pricing on a handful of products at its Fresh & Easy Neighborhood Market here, in an effort to make its low-price message clearer to consumers.

“When we first started [opening U.S. stores last November], we didn't have any high-low promotions at all, because we were doing everyday low pricing,” Tim Mason, chief executive officer of Tesco USA, told the Financial Times of London. “And what we discovered, because we were

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