Fresh & Easy Rolls Out Promotional Pricing

Tesco has introduced promotional pricing on a handful of products at its Fresh & Easy Neighborhood Market, in an effort to make its low-price message clearer to consumers. When we first started [opening U.S. stores last November], we didn't have any high-low promotions at all, because we were doing everyday low pricing, Tim Mason, chief executive officer of Tesco USA, told

EL SEGUNDO, Calif. — Tesco has introduced promotional pricing on a handful of products at its Fresh & Easy Neighborhood Market here, in an effort to make its low-price message clearer to consumers.

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