Fresh & Easy Seen Exceeding Targets

Armed with a unique market concept and free of the burdens of legacy U.S. retail practices, Tesco's Fresh & Easy concept could easily exceed its prediction of having 200 stores open by February of 2009, a London-based food retailing analyst said. Tesco, which opened its first stores in California just last month and currently operates 30 sites, has 270 sites in its development pipeline, according

NEW YORK — Armed with a unique market concept and free of the burdens of legacy U.S. retail practices, Tesco's Fresh & Easy concept could easily exceed its prediction of having 200 stores open by February of 2009, a London-based food retailing analyst said.

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