Fresh & Easy a Trend-Setter

EL SEGUNDO, Calif. For Tesco's Fresh & Easy Neighborhood Market, imitation, as the saying goes, may be a form of flattery. Since Fresh & Easy opened the first of its small-format stores in November 2007, several other food retailers have launched scaled-down food outlets of their own, including Wal-Mart Stores and Safeway. We see these stores as a recognition that our format has some merit, Simon

EL SEGUNDO, Calif. — For Tesco's Fresh & Easy Neighborhood Market, imitation, as the saying goes, may be a form of flattery.

Since Fresh & Easy opened the first of its small-format stores in November 2007, several other food retailers have launched scaled-down food outlets of their own, including Wal-Mart Stores and Safeway.

“We see these stores as a recognition that our format has some merit,” Simon Uwins, Fresh & Easy's chief marketing officer, told SN<

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