Fresh Foods Boost Target Sales

NEW YORK — As Target Corp. tries to engineer a rejuvenation of top-line performance, the addition of P-fresh departments at existing discount stores has the potential to boost comparable-store sales by up to 1% a year, Doug Scovanner, executive vice president and chief financial officer, told investors here last week. In addition, the 5% Rewards program Target is testing in Kansas City, Mo. and which

NEW YORK — As Target Corp. tries to “engineer a rejuvenation of top-line performance,” the addition of P-fresh departments at existing discount stores has the potential to boost comparable-store sales by up to 1% a year, Doug Scovanner, executive vice president and chief financial officer, told investors here last week.

In addition, the 5% Rewards program Target is testing in Kansas City, Mo. — and which it plans to roll out chainwide in the next few months — is expected to add

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