The Fresh Market Goes Coast to Coast

The Fresh Market Goes Coast to Coast

The Fresh Market takes its upscale, service-oriented format nationwide with an opening in California and plans for Texas

As Craig Carlock sees it, service isn’t something you can bolt onto a shopping trip, but rather is a quality woven into the experience itself.

“We want people to come into our store and have a great food experience,” Carlock, the president and chief executive officer of The Fresh Market, told SN in an exclusive interview last week. “That experience includes how the store looks, and the scents in the store —

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