At The Fresh Market, Interaction Trumps Technology

NEW YORK — The Fresh Market employs neither digital signs nor digital ordering kiosks in its stores, preferring more old-fashioned and labor-intensive solutions such as extra staff in the deli and handwritten chalkboards. We want that customer interaction, Marc Jones, vice president of merchandising and marketing for the Greensboro, N.C.-based operator, said at the National Retail Federation's 100th

NEW YORK — The Fresh Market employs neither digital signs nor digital ordering kiosks in its stores, preferring more old-fashioned — and labor-intensive — solutions such as extra staff in the deli and handwritten chalkboards.

“We want that customer interaction,” Marc Jones, vice president of merchandising and marketing for the Greensboro, N.C.-based operator, said at the National Retail Federati

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