The Fresh Market IPO Soars by 50%

GREENSBORO, N.C. Reflecting a resurgence in consumer spending, The Fresh Market here had an initial public offering in early November, raising about $290 million. The IPO, in which shares were offered only by the founders and certain top executives, was the first by a supermarket operator in several years. The price rocketed quickly from an opening at $22 per share to $32.50 in the first day of trading

GREENSBORO, N.C. — Reflecting a resurgence in consumer spending, The Fresh Market here had an initial public offering in early November, raising about $290 million.

The IPO, in which shares were offered only by the founders and certain top executives, was the first by a supermarket operator in several years. The price rocketed quickly from an opening at $22 per share to $32.50 in the first day of trading as investors seamed eager for a company that offered growth opportunities,

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