Fresh Performance

Roanoke's newest supermarket is one of Richmond's oldest. Ukrop's Super Markets, a Richmond, Va., fixture for 70 years, moved 200 miles west at the end of June to open its first store in Roanoke, which has become, right off the bat, one of the chain's highest-volume units. But Bobby Ukrop, president and chief executive officer, is not taking anything for granted. It's just one little store, he told

Roanoke's newest supermarket is one of Richmond's oldest.

Ukrop's Super Markets, a Richmond, Va., fixture for 70 years, moved 200 miles west at the end of June to open its first store in Roanoke, which has become, right off the bat, one of the chain's highest-volume units.

But Bobby Ukrop, president and chief executive officer, is not taking anything for granted.

“It's just one little store,” he told SN. “Roanoke has embraced us in a way we haven't been embraced

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