FreshDirect CEO Predicts Online Gains in Next Decade

Online supermarket shopping will grow by leaps and bounds in the next 10 years, predicted Rick Braddock, the chairman and chief executive officer of online grocer FreshDirect, based here. Online sales of various items are growing at more than four times faster than offline sales, he said in an interview withSN last week. In addition, there will be less brick-and-mortar space available, as

NEW YORK — Online supermarket shopping will grow by leaps and bounds in the next 10 years, predicted Rick Braddock, the chairman and chief executive officer of online grocer FreshDirect, based here.

“Online sales of various items are growing at more than four times faster than offline sales,” he said in an interview withSN last week. “In addition, there will be less brick-and-mortar space available, as some shopping malls disappear, so those are two broad trends that are very f

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