Giant-Carlisle Plays the Convenience Card

Targeting shoppers who eschew their local supermarket for fill-in shopping trips and food for now solutions, Giant of Carlisle last week debuted a new convenience format called Giant to Go. The 4,222-square-foot store intends to draw on the strengths of its parent including its credibility with fresh food and its reputation for value within a format based in traditional convenience-store

LANCASTER, Pa. — Targeting shoppers who eschew their local supermarket for fill-in shopping trips and “food for now” solutions, Giant of Carlisle last week debuted a new convenience format here called Giant to Go.

The 4,222-square-foot store intends to draw on the strengths of its parent — including its credibility with fresh food and its reputation for value — within a format based in traditional convenience-store offering. At a pre-opening event attended by SN last wee

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