Giant Eagle Boosts CPG Sales Through Collaboration

By making several changes in their distribution and replenishment practices, Giant Eagle and General Mills improved sales of General Mills products in the chain's stores over the past two years while reducing inventory and out-of-stocks, according to executives from the companies. Joseph Hurley, senior director of supply chain for Giant Eagle, reported that sales of General Mills

RANCHO MIRAGE, Calif. — By making several changes in their distribution and replenishment practices, Giant Eagle and General Mills improved sales of General Mills products in the chain's stores over the past two years while reducing inventory and out-of-stocks, according to executives from the companies.

Joseph Hurley, senior director of supply chain for Giant Eagle, reported that sales of General Mills products at the chain's stores have grown 200% vs. competitive stores while

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