Giant Eagle Debuts New Ads

PITTSBURGH — Giant Eagle here last week rolled out new ads with a slogan My Giant Eagle Advantage that ties into the company's Advantage loyalty-card program. What we were looking for is a balanced way in which we could demonstrate the many points of difference that Giant Eagle offers, Daniel Donovan, a spokesman for the privately owned chain, told SN. We took the idea of your Giant Eagle Advantage

PITTSBURGH — Giant Eagle here last week rolled out new ads with a slogan — “My Giant Eagle Advantage “ — that ties into the company's Advantage loyalty-card program.

“What we were looking for is a balanced way in which we could demonstrate the many points of difference that Giant Eagle offers,” Daniel Donovan, a spokesman for the privately owned chain, told SN. “We took the idea of ‘your Giant Eagle Advantage’ to customers in focus groups, and we learned that this concept truly

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TAGS: Marketing