Giant Eagle: a Scorecard for Giving

Giant Eagle is all for giving, but it felt things were getting a bit out of hand.So it developed scorecards to evaluate the money going out and the return on investment coming back in."The company determined a couple of years ago that we needed to streamline the process of how we make decisions on whom we give to and how much we give," Tina Thomson, the chain's marketing manager

PITTSBURGH — Giant Eagle here is all for giving, but it felt things were getting a bit out of hand.

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