Globalization Requires Patience: CPG Companies

Procter & Gamble and Kellogg's prove that investing in developing world markets is not for the faint of heart. During a general session on globalization and international expansion at the Executive Conference of the Grocery Manufacturers Association/Food Product Association last month, the leaders of the two consumer products giants described experiences of trying

WHITE SULPHUR SPRINGS, W.Va. — Procter & Gamble and Kellogg's prove that investing in developing world markets is not for the faint of heart.

During a general session on globalization and international expansion at the Executive Conference of the Grocery Manufacturers Association/Food Product Association here last month, the leaders of the two consumer products giants described experiences of trying to understand and market to diverse cultures. Some of the hurdles confronte

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