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Herkert Outlines New Vision for Supervalu as Profits Dip

Craig Herkert, the chairman and chief executive officer of Supervalu here, said yesterday he envisions the company as “America's neighborhood grocer,” with a more customer-centric focus, that views itself as a single, integrated entity rather than a series of individual banners.

MINNEAPOLIS — Craig Herkert, the chairman and chief executive officer of Supervalu here, said yesterday he envisions the company as “America's neighborhood grocer,” with a more customer-centric focus, that views itself as a single, integrated entity rather than a series of individual banners.

“Implementing this vision won't change the trajectory of our top- or bottom lines overnight,” Herkert pointed out. “This will be a multi-year revitalization effort that will be complicated by the unpredictability and pressures of these unprecedented economic times. And I'm being realistic when I say there is much need for improvement in our everyday execution, but this will be the near-term imperative as we work on getting the basics right.”

According to Herkert, who joined Supervalu in May, his vision for Supervalu includes looking for market-share growth based on geography rather than banner; leveraging purchasing power across all banners; making price investments funded by better merchandising decisions; and working with vendors to rationalize assortments.

For the 12-week second quarter, which ended Sept. 12, net income fell 42.2% to $74 million, while sales fell 7.5% to $9.5 billion and identical store sales in the retail division fell 4.8%. For the first half net income fell 35.5% to $187 milion, while sales dropped 5.9% to $22.2 billion.

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