Herkert Outlines New Vision for Supervalu as Profits Dip

Craig Herkert, the chairman and chief executive officer of Supervalu here, said yesterday he envisions the company as “America's neighborhood grocer,” with a more customer-centric focus, that views itself as a single, integrated entity rather than a series of individual banners.

MINNEAPOLIS — Craig Herkert, the chairman and chief executive officer of Supervalu here, said yesterday he envisions the company as “America's neighborhood grocer,” with a more customer-centric focus, that views itself as a single, integrated entity rather than a series of individual banners.

“Implementing this vision won't change the trajectory of our top- or bottom lines overnight,” Herkert pointed out. “This will be a multi-year revitalization effort that will be complicated

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