Heroes Campaign Wins Battle vs. Sandy

NEW YORK — Weis Markets was just about to kick off its four-week Believe in Heroes fund-raising campaign to raise money for the Wounded Warrior Project charity, when the worst storm in modern memory slammed ashore.

“That was the big week [for Believe in Heroes], and we had 32 stores down because of Sandy,” Kurt Schertle, executive vice president of sales and merchandising at the chain, told SN

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