Holiday Sales Outlook: Ho! Ho! Hold the Prices!

Holiday Sales Outlook: Ho! Ho! Hold the Prices!

Supermarket operators anticipate another competitive season, but are cautiously optimistic about sales opportunities. “I don’t see anybody being less competitive on pricing this year than they were last year.” Tom Leonard, president, Tom Leonard’s

Retailers for the most part are expecting sharply competitive pricing this holiday season, although many are optimistic that new promotional efforts and a longer selling season will drive increased sales compared with last year.

“Thanksgiving is already showing itself to be more competitive than last year, because turkey costs have gone up but retails haven’t changed,” said Scott Karns, president and chief executive officer, Karns Quality Foods, Mechanicsburg, Pa. “It’s been

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