Home Delivery Drives Bigger Orders: Wakefern

LAS VEGAS — ShopRite is seeing sales increase fourfold when orders are placed online for home delivery, Joe Sheridan, executive vice president for Wakefern Food Corp., Elizabeth, N.J. — which licenses the ShopRite name — told a general session at the National Grocers Association's annual convention here yesterday.

LAS VEGAS — ShopRite is seeing sales increase fourfold when orders are placed online for home delivery, Joe Sheridan, executive vice president for Wakefern Food Corp., Elizabeth, N.J. — which licenses the ShopRite name — told a general session at the National Grocers Association's annual convention here yesterday. Where orders at store level average $40, Web-based orders at the 50 stores that offer ShopRite From Home average $166, Sheridan said. He also said a growing number of customers are

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