Horizontal Display Boosts Private-Label Sales at Hy-Vee

LAS VEGAS — Placing private-label items in a horizontal pattern on a shelf just below national brands has resulted in a 30% increase in own-brand sales at Des Moines, Iowa-based Hy-Vee, according to Jon Tisch, director of supply chain sales and merchandising, for Daymon Worldwide, St. Cloud, Minn.

LAS VEGAS — Placing private-label items in a horizontal pattern on a shelf just below national brands has resulted in a 30% increase in own-brand sales at Des Moines, Iowa-based Hy-Vee, according to Jon Tisch, director of supply chain sales and merchandising, for Daymon Worldwide, St. Cloud, Minn. Speaking yesterday at a workshop here during the 26th annual convention of the National Grocers Association, Tisch said the horizontal merchandising pattern — rather than the more traditional displa

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