At Housewares Show, Supermarkets Urged to Cross-Merchandise

CHICAGO -- During the International Home and Housewares Show here this week, experts told SN that the key for supermarkets to sell more kitchen items is to cross-merchandise them with related food items.

CHICAGO -- During the International Home and Housewares Show here this week, experts told SN that the key for supermarkets to sell more kitchen items is to cross-merchandise them with related food items. “I personally don‘t think that grocery stores do a really good job of cross-merchandising housewares and food products,” said A.J. Riedel, senior partner, Riedel Marketing Group, Phoenix, who coordinates the HomeTrend Influentials Panel, named HIPsters, and puts together the

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