IS THERE SUCH A THING as too much market saturation?
How Big Is Too Big?
IS THERE SUCH A THING as too much market saturation? That could be the case in places like Oklahoma City, where Wal-Mart's multi-format strategy has resulted in shares exceeding 50% by many estimates. But that heavy share has come under some criticism as same-store sales slowed and stores seemingly competed with one another for business. Wal-Mart came in with Supercenters and Neighborhood Markets