Hy-Vee Sees Gains From Private-Label Display

Displaying private-label items in a horizontal pattern on a shelf just below national brands has resulted in a 30% increase in own-brand sales at Des Moines, Iowa-based Hy-Vee, according to Jon Tisch, director of supply chain sales and merchandising for Daymon Worldwide, St. Cloud, Minn. Speaking last week at a workshop here during the 26th annual convention of the National Grocers Association,

LAS VEGAS — Displaying private-label items in a horizontal pattern on a shelf just below national brands has resulted in a 30% increase in own-brand sales at Des Moines, Iowa-based Hy-Vee, according to Jon Tisch, director of supply chain sales and merchandising for Daymon Worldwide, St. Cloud, Minn.

Speaking last week at a workshop here during the 26th annual convention of the National Grocers Association, Tisch said the horizontal pattern made it easier for consumers to find w

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