Hy-Vee Unveils Small Format

WEST DES MOINES, Iowa Call it a small compromise. Heartland Pantry, Hy-Vee's new small-store format here, walks a delicate line between satisfying local communities demanding access to a local market and the company's own goal of operating high-volume combination stores serving a wide region. The 27,000-square-foot store opened late last month in Lincoln, Neb., at the site of a former Hy-Vee store

WEST DES MOINES, Iowa — Call it a small compromise.

Heartland Pantry, Hy-Vee's new small-store format here, walks a delicate line between satisfying local communities demanding access to a local market and the company's own goal of operating high-volume combination stores serving a wide region.

The 27,000-square-foot store opened late last month in Lincoln, Neb., at the site of a former Hy-Vee store that was closed as part of a relocation to a larger store three miles a

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