Hypermarkets Capture Grocery Share in Shanghai

The hypermarket format is taking hold here thanks to competitive pricing and merchandising that replicates traditional Asian open-air markets. According to a study last year by TNS Global, hypermarkets in this eastern Chinese coastal city now account for about 45% of the grocery market, the most hypermarket-dense metropolis in the country. Overall, hypermarkets in China still have

SHANGHAI, China — The hypermarket format is taking hold here thanks to competitive pricing and merchandising that replicates traditional Asian open-air markets.

According to a study last year by TNS Global, hypermarkets in this eastern Chinese coastal city now account for about 45% of the grocery market, the most hypermarket-dense metropolis in the country. Overall, hypermarkets in C

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TAGS: Marketing