IGA Grocergram Goes Quarterly

IGA said last week it is converting its Grocergram magazine to a quarterly publication after 81 years as a monthly. The change, effective after the September issue, was made in an effort to provide more timely support for IGA's marketing events, Barbara Wiest, vice president, communications and events, told SN. IGA, a network of independent retailers, also plans to utilize a new daily

CHICAGO — IGA here said last week it is converting its Grocergram magazine to a quarterly publication after 81 years as a monthly.

The change, effective after the September issue, was made in an effort to provide more timely support for IGA's marketing events, Barbara Wiest, vice president, communications and events, told SN.

IGA, a network of independent retailers, also plans to utilize a new daily e-newsletter called “The Independent View” for quicker co

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TAGS: Marketing