IGA Partners with Busch Gardens for Kids Promo

IGA said it will partner with amusement park operator Busch Gardens as part of this year’s annual children-focused summer marketing event.

CHICAGO — IGA here yesterday said it will partner with amusement park operator Busch Gardens as part of this year’s annual children-focused summer marketing event. The event, IGA Hometown KidsFest, will take place July 29-Aug. 11. IGA stores will offer savings on certain products and offer an in-store “treasure hunt” to familiarize kids with products and teach them to read labels. Two participants in the treasure hunts will win trips for four to either Busch Gardens Africa in Tampa, Fla., or

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