IGA Refreshes Private-Label Line With New Look

IGA will begin marketing private-label products with a new package design early next year as part of an effort to reposition the line as a stronger, more attractive option for consumers, alliance executives said here at the IGA USA Rally. The new design features the IGA white-on-red logo near the top of each package against a red background that says Hometown Proud Since 1926. The

MERRILLVILLE, Ind. — IGA will begin marketing private-label products with a new package design early next year as part of an effort to reposition the line as a stronger, more attractive option for consumers, alliance executives said here at the IGA USA Rally.

The new design features the IGA white-on-red logo near the top of each package against a red background that says “Hometown Proud Since 1926.” The rest of the package is white, with a photo of each product and the name of

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