IGA Retailers to Host Ultimate Tailgate Zone Marketing Event

The 6th Annual IGA Ultimate Tailgate Zone in-store marketing event will take place at participating IGA retail locations Sept. 2 through Oct. 6.

CHICAGO — The 6th Annual IGA Ultimate Tailgate Zone in-store marketing event will take place at participating IGA retail locations Sept. 2 through Oct. 6. Sponsored by Anheuser-Bush, Campbell Soup Co., Coca-Cola, Kraft, Nabisco, McCormick & Co. and Nestle Purina PetCare, the event is designed to generate additional foot traffic in IGA stores during the football season. As part of the promotion, IGA stores will offer savings on sponsor’s products, as well as chances to win tailgating-theme

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