Impact of Target PFresh Seen as Minimal

Impact of Target PFresh Seen as Minimal

  “But for most operators, PFresh is just there — it’s not a debilitating factor for most grocery stores.” — Mark Wiltamuth, managing director for Morgan Stanley

The PFresh food sections offered by Target Corp. in two-thirds of its discount stores are having only a minimal impact on traditional supermarkets, industry observers told SN — and they question whether that will change much going forward.

The PFresh assortment of dry groceries, frozen and refrigerated foods and pre-packaged meats, produce and baked goods covers about 17,000 square feet at 875

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