Independents Seek More Supplier Partnerships

Independent retailers hope to interest national-brand suppliers in more joint programs, and these retailers are pitching themselves in both traditional and new ways. A panel of independent operators here last week outlined their selling points, including innovative marketing, closeness to communities and willing partnership for product launches and tests. They also emphasized attributes

COLORADO SPRINGS — Independent retailers hope to interest national-brand suppliers in more joint programs, and these retailers are pitching themselves in both traditional and new ways.

A panel of independent operators here last week outlined their selling points, including innovative marketing, closeness to communities and willing partnership for product launches and tests. They also emphasized attributes not always associated with smaller operators, such as the use of leading-

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