Independents Take Defense on Low Prices

Independents are facing intense price pressure as the recession propels shoppers to low-price retailers. David Livingston, managing partner, DJL Research, Pewaukee, Wis., who consults with many small-town grocers, doesn't think shoppers will cut back on the amount of food they purchase. But where they buy groceries and how much they pay for food should not be ignored by independents, he said. Companies

Independents are facing intense price pressure as the recession propels shoppers to low-price retailers.

David Livingston, managing partner, DJL Research, Pewaukee, Wis., who consults with many small-town grocers, doesn't think shoppers will cut back on the amount of food they purchase. But where they buy groceries and how much they pay for food should not be ignored by independents, he said. “Companies like Wal-Mart are well positioned, with the lowest prices in the food category, to

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