James and Robert Ukrop: 2009 SN Hall of Fame

James and Robert Ukrop: 2009 SN Hall of Fame

The Ukrop brothers took their parents' store in Richmond, Va., and developed a business that serves the community with a focus on health and wellness and high-quality prepared foods. The brothers run their business by the golden rule, and it has given them a market-leading position for more than three decades. James and Robert Ukrop built their parents' store into an institution by doing what came

James and Robert Ukrop built their parents' store into an institution by doing what came naturally.

By crafting an offering around interpretations of their father Joe's beliefs — that is, treating customers as he himself would want to be treated and by selling only the quality foods he would eat himself — Jim and Bobby, as they are known, have presided over one of the most admired and innovative fo

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