Judge Sees Broad Organic Market

The Federal Trade Commission failed to prove that a separate market exists for premium natural and organic supermarkets in its antitrust case against the acquisition of Wild Oats by Whole Foods, according to the judge's opinion in denying a preliminary injunction against the merger. The opinion was made public last week. The judge sided with the chains in concluding that Whole Foods and

WASHINGTON — The Federal Trade Commission failed to prove that a separate market exists for “premium natural and organic supermarkets” in its antitrust case against the acquisition of Wild Oats by Whole Foods, according to the judge's opinion in denying a preliminary injunction against the merger. The opinion was made public last week.

The judge sided with the chains in concluding that Whole Foods and Wild Oats compete with a variety of traditional supermarkets that increasingl

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TAGS: Marketing