Just for U Could End Print Ads: Safeway

PLEASANTON, Calif. — Safeway here said Thursday the success of its Just for U digital program may enable it to discontinue print ads in the U.S. by the end of the year.

In a conference call with analysts to discuss financial results for the year and fourth quarter that ended Dec. 29, Steve Burd, chairman and chief executive officer, also said the chain’s health and wellness initiative, whose launch w

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