Kings Gets a Royal Makeover

Real housewives of New Jersey, take notice: Kings wants you.

The 75-year-old New Jersey chain earlier this month unveiled a new brand image that builds on its reputation for specialty goods and service by positioning the store as a destination for discerning foodies in the mainly well-heeled neighborhoods in which it does business.

The brand is built upon the premise that Kings and its shoppers share a passion for food, and that