Kroger: '09 Was Big Surprise

DALLAS If Kroger could do 2009 all over again not that it would want to it would do things differently. Specifically, the Cincinnati-based retailer acknowledged that having made all of its planned price investments for the year during the first quarter left it unusually vulnerable when competitors increased their price investments later in the year. Keeping up with their investments in the end hurt

DALLAS — If Kroger could do 2009 all over again — not that it would want to — it would do things differently.

Specifically, the Cincinnati-based retailer acknowledged that having made all of its planned price investments for the year during the first quarter left it unusually vulnerable when competitors increased their price investments later in the year. Keeping up with their investments in the end hurt the bottom line for Kroger Co., which revealed earnings and gross margin d

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TAGS: Kroger